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Disappearing Act Magic Store
Disappearing Act –a magic gift shop identity system. Each part of the identity system is designed with playful visual tricks which utilizes a variety of whimsical imagery.
The Disappearing Act's branding system development included collectible business cards which can be played as a game, stationary system, wall graphics, merchandizing, decor, etc.
Some examples of the "magic" games employed by the branding system:
The collectible business cards are perforated in order to be interchanged with other business cards in a humorous game of the "exquisite corpse". The letterhead has a die-cut of a top hat which conceals/reveals a hidden surprise when the letter is opened. The envelope plays with the "sawing the lady in half" trick.